What Does an ISA Do?

What is an inside sales agent (ISA) and what do they do? How do they help homebuyers and sellers?

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What is an inside sales agent and what in the world do they do?

Today, our ISA Chris Dover is here to explain why his job is an important part of a real estate team.

We actually have four ISAs on our team. Every day, new leads come into our system. “Our main focus is to get to those leads as soon as possible,” says Chris. These leads are active buyers and sellers who need attention as soon as possible, so the ISA reaches out to them to set an appointment.

ISAs also follow up with leads and provide additional information when needed.

Not everyone Chris talks to is ready to move right now. They might just be starting to look for a home, or they may be interested in relocating.

As an ISA, Chris follows up with 75 to 100 people at a time. Chris also works to help buyers and sellers. For example, let’s say a buyer is interested in a particular neighborhood. Our market is very competitive right now, so it can be hard to find a home. If we have a listing in that particular neighborhood, Chris will call around to see if anyone else there wants to sell their home.

ISAs provide a great service for buyers and sellers.

Not only that, if we have a seller in a particular neighborhood, an ISA can reach into the database and find a number of buyers for that home.

As you can see, ISAs are a very important part of the real estate team.

If you have any questions about ISAs or if you are interested in buying or selling a home, just give us a call or send us an email. We would be happy to help you!