4 Metrics You Need To Track in Your Business

Four aspects of your real estate business you should be tracking.

We’re in the middle of a changing market, so there’s a lot to manage! Then the question is, which systems are vital to focus on? In my opinion, the most important thing you can do is keep up with tracking your business’ metrics. Here are a few things you should keep track of, especially in a tough market:

1. Expenses. Do you have a system to track how much you spend on advertising, staff, marketing, etc.? You need something to help you track your expenses in this market.

2. Lead sources. Where are your leads coming from? This will change, so you need to look at your lead sources and the money you’ve spent on them to see if you’re getting a good return on your investment. 

“You can’t improve what you aren’t tracking.”

3. The ratio of buyers to sellers. A good business has half buyers and half

sellers. If you’re skewed one way or the other, I have a solution on my team

that I’d love to share with you.

4. Lead-to-appointment ratio. How many leads does it take to get one

appointment?

You can always improve these things, but you don’t know what to improve if you

aren’t tracking it. On the Charlotte Mabry Team, we have an automatic system to

track it all.

If you want to build a team around you or grow in a down market, I would love to

help you put some tracking systems in place. Just email me. I look forward to hearing

from you!