How to Sell Your Home—Agent Secrets Revealed



Real estate agents use industry secrets to sell homes, but I want to share those secrets with you today!


There are some secret tricks of the trade that most real estate agents don’t want you to know about. However, I think you should have this important information.

First of all, staging is incredibly important. Staging also changes from season to season. The stagers that we use for our clients know how to position items and use furniture as it applies to the season. For example, in the summer, stagers recommend smaller pieces of furniture to make the home seem more open, light, and cool.

Another secret home selling tool is fresh cut grass. Believe it or not, you should cut your grass every time your house has a showing. Studies have shown that fresh cut grass it a subtle way to help sell your home. Buyers enjoy the look and smell of a freshly mowed yard.

Your pricing strategy is incredibly important as well. If you want to put your home out there at just above or below a price range break, it’s important to consider which option is best. For example, if your home is worth $300,000, you may want to price it at $305,000 or $299,999. Both of those numbers will work completely differently in the market. You need to work with an agent who understands that and can guide you to the right pricing strategy.

There can actually be a bad time to put your home on the market.

There can actually be a bad time to put your house on the market. The week that school lets out or the week school starts back up both tend to be very slow, which is understandable. After all, people are worried about getting kids in and out of school. If you list your home during one of those weeks, you’ll lose some momentum, as there won’t be many people looking at your home when it first comes on the market.

Not everyone knows about that little trick, so we make sure to watch out for that when working with our clients.

If there is a bad time to put your house on the market, is there a perfect month to list your home? Although anytime is a great time to put your home on the market, June is technically the best month to list your home.

Hopefully, these home selling secrets will help you succeed no matter when you decide to list your home.

If you have any other questions about putting your home on the market, just give me a call or send me an email. I would be happy to help you!
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Location: Chattanooga, TN, USA

Why FSBO Is a Bad Idea in Today's Market



Thinking of selling your home as a For Sale By Owner? I wouldn’t.


Being a For Sale By Owner is a terrible idea in today’s market. You could potentially underprice your home, and leave money on the table. Many people think that selling their home by themselves will save them money, but when they underprice their home they’re actually losing out.

You also open yourself up to scams when you aren’t being represented by a professional Realtor. Furthermore, the liability is all on you as a seller. If you don’t have a Realtor helping you with all the required paperwork, you could potentially miss something or not fill something out correctly and end up being penalized for it.

FSBO homes typically get less money and spend more time on the market. That is something that we see time and time again. If you use a Realtor, you’re going to get more money in less time, even though you’re paying a commission.

FSBO homes typically get less money, and spend more time on the market.

The biggest struggle that FSBO’s have right now is that they aren’t seeing multiple offers that other properties are getting. You may be excited to sell your home, but what could you have made if you were getting those multiple offers? It’s important to get yourself set up to received multiple offers on your home, and the best way to do that is work with a Realtor.

If you’re thinking of selling your home, we have all sorts of tips and advice that we would like to share with you. If you have any additional questions or you want to talk to us about selling your home, give me a call or send me an email. I would be happy to help!
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Location: Chattanooga, TN, USA

What Does an ISA Do?



What is an inside sales agent (ISA) and what do they do? How do they help homebuyers and sellers?


What is an inside sales agent and what in the world do they do?

Today, our ISA Chris Dover is here to explain why his job is an important part of a real estate team.

We actually have four ISAs on our team. Every day, new leads come into our system. “Our main focus is to get to those leads as soon as possible,” says Chris. These leads are active buyers and sellers who need attention as soon as possible, so the ISA reaches out to them to set an appointment.

ISAs also follow up with leads and provide additional information when needed.

Not everyone Chris talks to is ready to move right now. They might just be starting to look for a home, or they may be interested in relocating.

As an ISA, Chris follows up with 75 to 100 people at a time. Chris also works to help buyers and sellers. For example, let’s say a buyer is interested in a particular neighborhood. Our market is very competitive right now, so it can be hard to find a home. If we have a listing in that particular neighborhood, Chris will call around to see if anyone else there wants to sell their home.

ISAs provide a great service for buyers and sellers.

Not only that, if we have a seller in a particular neighborhood, an ISA can reach into the database and find a number of buyers for that home.

As you can see, ISAs are a very important part of the real estate team.

If you have any questions about ISAs or if you are interested in buying or selling a home, just give us a call or send us an email. We would be happy to help you!
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Location: Chattanooga, TN, USA
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